MidBritain - Insight into the UK's Superconsumers

In this issue of The MidBritain Report we clearly show that MidBritons have a key role in deciding who will win the next General Election. Although the recent MP expenses scandals had cost MP's their trust, it had led to the Conservatives being well on course to win the next General Election.

In the latest issue of The MidBritain Report we see yet again that current economic conditions dominating the headlines. Despite Gordon Brown's increased trust ratings, David Cameron's Conservatives are the party that MidBritons believe will deal best with today's climate.

As the US confirms its bail out, the latest issue of The MidBriton Report has shown MidBritons becoming increasingly savvy with their own finances, with coupons, vouchers and special offers proving more and more popular.

The second issue of The MidBritain Report has shown MidBritain's confidence in the UK economy has hit a new low. However, despite this 80% of MidBritons believe themselves to be in a secure position with their own finances.