MidBritain panel on Food & Drink
Read what MidBritons had to say about food and drink
MidBritain is passionate about good food. They savour the food journey - sourcing, shopping, cooking and eating.
- They enjoy eating out on a regular basis and over a third are passionate ‘foodies’ – they love everything about food.
MidBritons try and maintain a healthy lifestyle of exercise and good food but they also like to treat themselves now and then.
- Three quarters of them try to eat healthily most of the time.
- However 9 in 10 MidBritons think exercise is just as important as a good, balanced diet which is more important than calorie counting.
- 64% have either torn out recipes or kept papers or magazines for their recipes.
MidBritons believe that it is the responsibility of the individuals and parents to improve the nation’s diet.
- 42% see an unhealthy diet and 27% see lack of exercise as the main cause of obesity in the UK
- 1 in 4 MidBritons thought that the Jamie Oliver’s school dinner campaign helped change they way children eat. However, the majority still think that parents (53%) or the individual (36%) have the greatest responsibility for healthy eating.
Health conscious MidBritons seek out health information but are still confused by salt and fat guidelines.
- 6 in 10 MidBritons think food labelling helps them eat more healthily.
- 72% prefer the traffic light system of labelling compared to the GDA
- The ‘5 a-day’ message has been extremely successful and almost all MidBritons understand these guidelines
- Only half of MidBritons are aware of the fat and salt guidelines.
MidBritons regularly buy organic and Fair Trade products
- Two thirds of MidBritons buy organic and Fair Trade produce every month
- A third grow their own vegetables.
- 4 in ten regularly shop at farmers markets because… "You can really tell the difference from non organic produce."
Most MidBritons do not smoke and a significant number agree that they are more likely to go to the pub as a result of the smoking ban.
Favourite Foods: Roast dinner, Italian, Chinese, Chocolate, Indian/Curry
Source: BMRB; Base: 1,591 MidBritain Mail Readers; Survey date: July 07
