MidBritain - Insight into the UK's Superconsumers

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Food & Drink

Read about MidBritons attitudes and involvement with food and drink, including the new food labelling system, their views on alcohol and the smoking ban, and whether in-store promotions really do affect their purchase decisions.

The information is based on findings from the MidBritain panel, and various industry sources such as TGI. Please refer to each document which will state where the information is from.